EventPass: Updating Analytics and Post-Event Report

Previously, EventPass data was not included in Analytics and Post-Event Reports, resulting in an incomplete picture of event day performance. Users could only find EventPass information in Pass Management. We have now incorporated EventPass data into Analytics as well as Post-Event Reports, giving clients a more complete picture of event day performance and providing data consistency across reporting tools.

EventPass Data in Analytics

You will now see EventPass revenue included in your Total Parking Revenue and Prepaid Parking Revenue in the Revenue Rollups widget. We also added a new EventPass Revenue Summary widget, making it easier to monitor performance at a glance.
Additionally, EventPass transaction details are now captured in the Transactions download, giving you greater transparency into each EventPass. This includes:

• Pass type
• Sales channel
• Pass status
   

EventPass Data in Post-Event Reports

EventPass revenue and usage are now included in both event-level and lot-level reporting. This means you can review EventPass performance alongside your other sales, all in one place.

1. In Suite > Analytics > Daily / Event > Overview, EventPass revenue is now included in your broader revenue summaries. Within the Revenue Rollups widget, EventPass revenue (redeemed and unredeemed) is reflected in:
   • Total Parking Revenue
   • Prepaid Parking Revenue
2. In Suite > Analytics > Daily / Event > Inventory, EventPass revenue is now included in your broader revenue summaries at the lot level. Within the Revenue Rollups widget, EventPass revenue (redeemed and unredeemed) is reflected in:
   • Total Parking Revenue
   • Prepaid Parking Revenue
3. In Suite > Analytics > Roll-Ups, under both the Average and Summation tabs, EventPass revenue is now included in your broader revenue summaries. Within the Revenue Rollups widget, EventPass revenue (redeemed and unredeemed) is reflected in:
   • Total Parking Revenue
   • Prepaid Parking Revenue
4. In Suite > Analytics > Date Range, EventPass revenue is now included in your broader revenue summaries. Within the Revenue by Type widget, EventPass revenue (redeemed and unredeemed) is reflected in:
   • Total Parking Revenue
   • Prepaid Parking Revenue

5. You will now see a new EventPass Revenue Summary widget in the Overview section. This widget highlights key EventPass metrics, giving you immediate insight into how EventPass contributed to your event.

   The widget displays:

   • EventPass Total Revenue
   • Redemption Rate
   • Redeemed Revenue
   • Unredeemed Revenue

   This widget is also available at the lot level within the Inventory tab, allowing you to review EventPass performance for individual lots.

   You will also see this widget when using:

   • Analytics > Date Range
   • Analytics > Roll-Ups (including both Average and Summation views)
6. To see more information, click into the EventPass widget. This opens a focus state showing your total EventPass revenue and redemption rate, along with a breakdown of the same EventPass metrics - Total Revenue, Redeemed Revenue, Unredeemed Revenue, and Redemption Rate - now segmented by sales channel for deeper insight.

7. The existing view in Suite > Analytics > Daily / Event > Transactions now also displays EventPass transactions (redeemed and unredeemed).

   You can continue to download your Transactions CSV as usual, but this file now includes EventPass transactions. In the exported CSV, you will see three new columns that have been appended to the existing download format:

   • Pass Type
   • Sales Channel
   • Pass Status

   In addition to these new fields, several existing columns will now update to reflect EventPass activity where applicable, giving you a more complete view of each transaction.

8. In your Post-Event Report, EventPass revenue is now fully reflected in Total Revenue at both the event summary level and the lot level. You will also see a new breakdown of Prepaids, showing how many passes were sold by source and by pass type, giving you clearer insight into EventPass performance across your event.